MAAG and Pimento join forces to support independent agencies

Leading agency networks join forces to support independent agencies

Independent agency network Pimento has joined forces with the Marketing Agencies Action Group (MAAG) to deliver a series of online events aimed at supporting the communications industry during the Coronavirus crisis.

Having both previously hosted weekly webinars, aimed at providing support, encouragement and business advice for the communications sector in these exceptional times, MAAG and Pimento are set to merge their online events programme to provide the whole independent agency community greater support irrespective as to whether they are current members of either organisation.

The MAAG develops the skills and represents the interests of UK entrepreneurial and independent marketing agencies alongside the 1,500+ people that work in them. Pimento, meanwhile, has a growing network of over 200 agencies and consultants across the country – representing over 100 different marketing disciplines – which collectively employ around 5.5k people. 

During the crisis, this new partnership will allow members – as well as non-members – to access content, professional advice and expertise during this period of uncertainty, via a range of online webinars, events and activities.

Clive Mishon, director of the MAAG, said: “Both organisations champion the independent agency community, and by teaming up with Pimento we are presenting a united front to provide support everyone in these extraordinary times.

“We work tirelessly to champion the work of the sector in order to protect and amplify the issues and challenges facing independent agencies and their personnel.”

Stephen Knight, CEO and founder of Pimento, added: “I have admired the MAAG and its work for some time – and we share the same ambition and values. We complement each other well, so the opportunity to join forces made complete sense – and it’s essential that we do what we can at this time to keep our creative industries alive.”