Marketing Agencies Association


Welcome to the Marketing Agencies Association

We are the UK's leading body for future-thinking marketing communications agencies

 

The Marketing Agencies Association (MAA) is the trade body for forward-looking marketing communications agencies in Britain. As well as bringing together a co-operative of the best in British marketing agencies, we exist to support, promote and defend the interests of over 90 member agencies through comprehensive core services and platforms.

InFocus
Beiersdorf was forced to delay a pan-European agency pitch after the MAA called on agencies to boycott the process.

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Beiersdorf puts pitch on hold

Beiersdorf was forced to delay a pan-European agency pitch after the MAA called on agencies to boycott the process.

InFocus
Super Entrepreneurs is a study into the entrepreneurial culture that exists within large blue chip organisations.

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About Super Entrepreneurs

Super Entrepreneurs is a study into the entrepreneurial culture that exists within large blue chip organisations.

Upcoming Events |

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15 Oct2014
Managing Partner of Arc and the MAA's Chair of the Client Services Group would like to invite fellow heads of client service to join her at these quarterly think tanks: 9.00 – 10.30am In this inaugural session we would like to begin a dialogue around the value of account handling. MAA research shows a stagnation of both salaries and charge out rates for client service, we need to unveil why. Michelle would like to ask all attendees to poll one or two of their clients in advance of the meeting to understand their interpretation of value of account management. We will then spend the meeting discussing the gap that exists between what we perceive the value to be versus what clients say. The aim being to agree on two or three projects as a team to begin to close that gap and use these to empower account management teams to act and behave differently with their clients.

Click to find out more
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Client Services Group

Managing Partner of Arc would like to invite fellow heads of client service to join her at these quarterly think tanks:



Latest News |

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We See, We Buy. ‘My Shopping Experience Was Short and Effortless With All Barriers Removed’

We See, We Buy. ‘My Shopping Experience Was Short and Effortless With All Barriers Removed’

29 Sep

The Guardian Marketing Issues Column by Anthony Donaldson


Marketing in the Era of the Recessionals

Marketing in the Era of the Recessionals

22 Sep

The Guardian Marketing Issues Column by Ashley Patterson


If you’re going to transform retail performance, sometimes you need to shift the point of attack

If you’re going to transform retail performance, sometimes you need to shift the point of attack

15 Sep

The Guardian Marketing Issues Column by Michelle Whelan


Social Sells, or Else!

Social Sells, or Else!

01 Sep

The Guardian Marketing Issues Column by Omaid Hiwaizi


Best Awards 2015 launches with new #dodifferent focus

Best Awards 2015 launches with new #dodifferent focus

01 Sep

The Marketing Agencies Association has launched the Best Awards 2015 under the new theme of '#dodifferent'.


Beiersdorf puts pitch on hold

Beiersdorf puts pitch on hold

01 Sep

Beiersdorf was forced to delay a pan-European agency pitch after the MAA called on agencies to boycott the process.


The truth about marketing to mums

The truth about marketing to mums

01 Sep

The Guardian Marketing Issues Column by Rachelle Headland - Rachelle Headland


Super Entrepreneurs project gathers pace with national press coverage

Super Entrepreneurs project gathers pace with national press coverage

31 Aug

The Marketing Agencies Association’s Super Entrepreneurs project was boosted with a programme of activity throughout August and early September.


Three of the best member articles on the Guardian partner page

Three of the best member articles on the Guardian partner page

30 Aug

MAA members continue to contribute strong content to the Guardian MAA Partner Zone.



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Latest Jobs |

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Preferred Partners

  • Fotorama
  • Protravel
  • Filmology
  • p&mm
  • IYA Studio
  • RedFin
  • Fotorama
  • Protravel
  • Filmology
  • p&mm
  • IYA Studio
  • RedFin
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