Marketing Agencies Association


Welcome to the Marketing Agencies Association

We are the UK's leading body for future-thinking marketing communications agencies

 

The Marketing Agencies Association (MAA) is the trade body for forward-looking marketing communications agencies in Britain. As well as bringing together a co-operative of the best in British marketing agencies, we exist to support, promote and defend the interests of over 90 member agencies through comprehensive core services and platforms.

InFocus
MAA selected by government to partner in Creative Skillset funding. The Diversity Fund, set up by Creative Skillset, made accessible to minorities seeking MAA training. Up to £1,600 grants up for grabs for training courses

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MAA secures government funding for minority groups

The MAA has secured government funding to encourage agency staff from minority groups to access training.

InFocus
Super Entrepreneurs is a study into the entrepreneurial culture that exists within large blue chip organisations.

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About Super Entrepreneurs

Super Entrepreneurs is a study into the entrepreneurial culture that exists within large blue chip organisations.

Upcoming Events |

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10 Nov2014
Expand the range of skills required in day to day account management

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Excellence in Account Management

Expand the range of skills required in day to day account management

13 Nov2014
Director of Business Development of The Marketing Store and the MAA's Chair of the New Business Group would like to invite fellow heads of new business to join him at the next of the groups quarterly think tanks: 9.30 – 11.00am, Thursday 13th November 2014 In this inaugural session we would like to begin a dialogue around the value of account handling. MAA research shows a stagnation of both salaries and charge out rates for client service, we need to unveil why. Michelle would like to ask all attendees to poll one or two of their clients in advance of the meeting to understand their interpretation of value of account management. We will then spend the meeting discussing the gap that exists between what we perceive the value to be versus what clients say. The aim being to agree on two or three projects as a team to begin to close that gap and use these to empower account management teams to act and behave differently with their clients.

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New Business Group

Cameron Day, Director of Business Development for TMSW chairs the New Business Group

13 Apr2015
Enhance Account Leadership Skills

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Excellence in Account Leadership

Top level account leadership skills building for todays market



Latest News |

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Egos and Emotions: the Art of Marketing to Generation Y

Egos and Emotions: the Art of Marketing to Generation Y

27 Oct

The Guardian Marketing Issues Column by Paul Saville


It only works if it all works

It only works if it all works

13 Oct

The Guardian Marketing Issues Column by Fiona O'Brien


MAA secures government funding for minority groups

MAA secures government funding for minority groups

13 Oct

The MAA has secured government funding to encourage agency staff from minority groups to access training.


Why marketing agencies must ‘do different’

Why marketing agencies must ‘do different’

13 Oct

Simon Hathaway, the chairman of the Marketing Agencies Association, raises a glass for our 25th anniversary and reveals what’s next


Four winning Guardian articles from MAA members

Four winning Guardian articles from MAA members

07 Oct

Members continue to contribute excellent content to the Guardian MAA Partner Zone



We See, We Buy. ‘My Shopping Experience Was Short and Effortless With All Barriers Removed’

We See, We Buy. ‘My Shopping Experience Was Short and Effortless With All Barriers Removed’

29 Sep

The Guardian Marketing Issues Column by Anthony Donaldson


Marketing in the Era of the Recessionals

Marketing in the Era of the Recessionals

22 Sep

The Guardian Marketing Issues Column by Ashley Patterson


If you’re going to transform retail performance, sometimes you need to shift the point of attack

If you’re going to transform retail performance, sometimes you need to shift the point of attack

15 Sep

The Guardian Marketing Issues Column by Michelle Whelan



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Latest Jobs |

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Preferred Partners

  • Fotorama
  • Protravel
  • Filmology
  • p&mm
  • IYA Studio
  • RedFin
  • Fotorama
  • Protravel
  • Filmology
  • p&mm
  • IYA Studio
  • RedFin
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