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WORKSHOP 3 – Breathing life into the strategy (David Harris)

  • Think Jam 100 Bunhill Row London, England United Kingdom (map)

HOMEWORK SET – DEADLINE 14TH NOV

COURSE MATERIAL

  • Different types of creative ideas.

  • The psychology of responding to ideas.

  • Techniques for sorting out good from the average – what makes a great creative idea (idea led).

  • Examples of great creative from around the world and understanding why it is good.

  • Live examples critiqued.

Earlier Event: October 9
WORKSHOP 2 - Consumer psychology, effectiveness and using media (Julian Saunders)
Later Event: November 20
WORKSHOP 4 - Social Media Strategy - Objectives to Implementation (Tiffany St.James)