Gemma started her career in digital at global investment bank, J.P. Morgan & after several years in the corporate world, refocused her career towards agency life & joined Greenwood Campbell, a full service digital agency specialising in design, user research & digital transformation.

As the Marketing Account Director, her remit is to ensure that the brilliant work the agency does is projected as far and wide as possible, whilst managing the brand messages and reputation. 

She played an integral role in the agency pivot in 2017, refocusing the business as a market leader in emerging technologies like Artificial Intelligence, Voice Technology and Chatbots.

She is a regular speaker and also organises the well-respected thought-leadership event, 'Fable' for Greenwood Campbell, leading on the topic of interest and content with attendees previously from BBC, Disney, Bang & Olufsen, Formula 1 & Virgin. 

With a keen interest in the future and new technology, she listens, reads & watches podcasts and articles every week to ensure she stays ahead of the new emerging trends.