GreenJam: Shit In, Shit Out Why the brief matters - Patrick Collister

Not just in advertising, in other parts of your life too, the brief is fundamental to the outcome of the job. Few people would be brave enough to say to a builder, oh, just do what you want.

In this session we’ll look at a few dos and donts as we set out to write a creative brief to sell the single most valuable commodity on the planet. You.