GreenJam: Improving Commercial Understanding - VisionFR

This webinar aims to improve the commercial understanding of the workings of a marketing agency.

a)    It will examine the core financial metrics of running a people-based creative business and the link between scopes of work, time & fees (and the validity/challenges of models based around value and IP).

b)    We’ll discuss how things can go wrong with planned scoped and actual delivery and what can be done if they do – for example, how we can handle challenging conversations with clients about ‘over-servicing’?

c)     We will review cashflow, its importance and how you can help influence it.

d)    Finally, we’ll look at the key clauses to be mindful of when contracting with clients and suppliers.

Whilst the session will involve a certain amount of theory, it will be interactive and conversational to discuss related issues and challenges faced within your own businesses.

The objective is that, at the end of the session, you will have an increased awareness and understanding of the key levers that can influence the profitability of an agency, and the role you can play to positively impact it.

TRAINER:  Greg Broadbent is a Partner at VisionFR Limited who specialise in Financial & HR Recruitment and CFO/Finance Director level consultancy to Marketing and Creative Communications businesses.

Greg’s focus has been on providing strategic Finance Director level support to SME businesses. Most notably, this included working with Brighton based Pegasus as its Finance Director, being part of the Board and Leadership Team as it became one of the country’s leading healthcare marcomms agencies, through to its sale to UDG Healthcare plc over 2016-2019.

FOR FINANCE TEAMS AND CLIENT FACING ACCOUNT HANDLERS