The opportunity.

Whilst the world of science struggles to conquer the Covid-19 virus, the world of creativity can help deliver powerful, compelling and timely communications that will strongly influence the population and drive the behavioural changes necessary to get us through this crisis faster. Opportunities are plentiful.

Mobilising the independent agency community.

The situation is also rapidly evolving, which is why we need to engage with the independent agency community, a sector of our industry renowned for its creativity, agility and empathy. 

To this end, the MAAG is seeking to harness the power of independent agencies to submit ideas, media and production support that they believe will help propel the core messages out into the public’s consciousness to support the government’s strategy; large space or small; from social media posts to digital display, from apps to OOH.

What to do next.

Please click here for the brief. If you wish to submit ideas, please send them in a Powerpoint deck to [email protected] with a brief rationale for each idea and your thoughts on channel. All ideas will be posted onto the Oystercatcher platform, here, and we will seek to engage our contacts in the media world to get the best and most timely messages into the public domain.  

Fight the virus, with ideas.