Marketing Agencies Association

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Members can enjoy a range of free services designed to improve agency performance. 

Pitch Protection

Our “Pitch Watchdog” service and public criticism of clients including AB InBev Beiersdorf, Huawei, and Premier Foods has led to improvements in the running of several big agency pitches. We also offer legal protection, allowing you to register your agency ideas with our law firm and protect your IP. Protecting your creativity is important. You should be paid and recognised for your creative work. MAA Pitch Protection is designed to help prevent disputes with clients arising in the first place by acting as a deterrent to clients thinking about stealing your ideas.

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Members receive discounted rates for all MAA training, including our renowned Future Leaders Academy and Diploma courses. 


Take advantage of our exclusive content partnership with The Guardian. Write thought leadership articles for The Guardian’s online Marketing Innovation zone to support PR, new-business and marketing efforts. 

Big projects

Our “do different” focus and punk attitude to instigating industry change is all about helping member agencies grow.

Agency of the Future

Providing the tools and inspiration to help agencies transform for the future.


Helps agencies reach the top by understanding the entrepreneurial cultures of blue-chip brands.


Member agencies are working with the likes of Tesco, Google, Amazon, Not On The High Street and Disney on identifying future trends in the retail environment.

Agency Pit Stop service

Including our MOT programme to help member agencies monitor business objectives over time. New business health check providing feedback and advice on new business approach and presentations.


Groups provide a networking opportunity for agency specialists and a forum to take action on key industry issues. Current groups are Client Service, Commercial, Creative, New Business, Planning and Talent.

Client/Agency Model Contracts

Providing a best practice standard between agencies and the client and procurement teams.

Legal Advice

Provided by leading law firm Lee & Thompson who are able to advise on a wide range of legal issues that may affect member agencies. MAA members are entitled to 30 minutes of free legal advice every month.

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Job Vacancy

Allows you to advertise any job roles on the MAA website including internships, apprenticeships and part time roles as well as full time positions.

Best Practise Guides

In consultation with industry bodies the MAA has produced a series of guides outlining best practice in key areas such as communication strategy, remuneration and choosing an agency. These guides are free to download:

Other services include:

  • Training for Account Handlers, Creatives & Board Directors (25% discounted)
  • The Best Awards
  • Procurement Consultancy
  • New Business Consultancy
  • Access to the Agency Management Toolkit – consultancy advice on any issue any agency could face
  • Access to MAA Preferred Partners – negotiated best rates for members from great suppliers


Free Services for Members

  • Agency MOT – health check your agency by identifying core strengths and weaknesses.
  • Opinion piece in The Guardian – Marketing Issues weekly column and submit articles for the online Guardian Agency Partner Zone.
  • Agency Profile on MAA website - Showcase your agency talent and best case studies to prospective clients.
  • Access to international opportunities – via the joint MAA & UK Trade & Investment project.
  • Creds Health check – benchmark your credentials.
  • PR Health check – amplify your messages.
  • New Business Listing – with MAA’s new business intermediary service Agency Selector.
  • Pitch Protection – Register your agency ideas with our law firm to protect your IP and access our Pitch Watchdog protection service.
  • Participate in big, future-facing, projects such as Agency of the Future, Diversity, Super Entrepreneurs and tRetail.
  • Legal Advice – provided by specialist law firm Forbes Anderson Free.
  • Marketing to clients – via our on line Agency Little Black Book marketing.
  • Web Listing – on client searchable directory.
  • Training – Power hour sessions for your team members.
  • Financial & International Development Consultancy.
  • Vacancy Advertising – on MAA website.
  • Salary & Benefits Survey – benchmark your staff packages.
  • Fees & Remuneration Survey – benchmark your charge out rates to clients.
  • Financial Benchmarking Report – benchmark performance against the rest of the membership with our Growth Driver survey.
  • Model Client/Agency Contract – joint client and procurement best practice standard.
  • Seat on MAA New Business Group.
  • Seat on MAA Creative Directors’ Group.
  • Seat on MAA Finance Directors’ Group.
  • Seat on MAA Talent Group.
  • Seat on MAA Client Services Group.
  • Seat on MAA Planning Group.

Preferred Partners

  • p&mm
  • VCG
  • Forrest Brown
  • Protravel
  • Filmology
  • IYA Studio
  • Paprika Software
  • Pensar
  • Mash
  • 4DPrime
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