Marketing Agencies Association

Client: ZEO

Disciplines: Advertising, Artwork Production, Audio, Visual, Film, Data Planning, Design & Creative Services, Digital Marketing, Direct marketing, Events, Field Sales Activities, Integrated Communications, Live Brand Experience, Market Research, Marketing Consultancy, Product development, Public Relations, Sales Promotion, Sponsorship

Sectors: Soft Beverages


The established order in drinks says the alcoholic ones are sophisticated and complex in flavour, whilst the others are 'soft' and overly sweet. But now there's another sort – non-alcoholic yet complex, and unlike anything you've tried before. We developed a fully integrated campaign from its core brand positioning through to a high profile launch in London’s high end on-trade market and included traditional media, digital, social, PR, in-bar activation, events, mobile and trade communications.

The Client

ZEO. A premium adult soft drink.

High impact London OOH sites
Tube takeovers
Fully responsive site and digital activation
M-site driving intenders to ZEO stocked bars
Consumer and trade PR blitz
VIP bartenders, bar owners, media and influencers launch event at County Hall

Cubo has been instrumental in bringing ZEO to the UK market successfully. They have worked together with us in the truest definition of partnership to develop both integrated communication and commercial strategies for the brand.”

Marketing Director | ZEO

The Challenge

Launch an intriguing new concept in the premium soft drinks market, and be sure to impress London’s ‘seen it all’ creative scene whilst you’re at it!

The Strategy

We know our audience have a natural hunger for new experiences. But when they’re on a night out, they want to have fun, not listen to brands selling to them, so we made sure that all communications had entertainment as its core function.

The Solution

ZEO defies logic.  ZEO is ‘Beyond Alcohol’. The calendar of ZEO event nights included unexpected performances featuring infamous drag queens and extreme hula hoopers, through to intriguing fruit-based sampling mechanics, everything was designed to interest people but without asking too much of them.

The Results

Secured £17.5million additional investment to fund next stage roll out.

Preferred Partners

  • p&mm
  • VCG
  • Forrest Brown
  • Protravel
  • Filmology
  • IYA Studio
  • Paprika Software
  • Pensar
  • Mash
  • 4DPrime
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