Disciplines: Advertising, Artwork Production, Audio, Visual, Film, Data Planning, Design & Creative Services, Digital Marketing, Direct marketing, Events, Field Sales Activities, Integrated Communications, Live Brand Experience, Market Research, Marketing Consultancy, Product development, Public Relations, Sales Promotion, Sponsorship
Sectors: Soft Beverages
The established order in drinks says the alcoholic ones are sophisticated and complex in flavour, whilst the others are 'soft' and overly sweet. But now there's another sort – non-alcoholic yet complex, and unlike anything you've tried before. We developed a fully integrated campaign from its core brand positioning through to a high profile launch in London’s high end on-trade market and included traditional media, digital, social, PR, in-bar activation, events, mobile and trade communications.
ZEO. A premium adult soft drink.
Cubo has been instrumental in bringing ZEO to the UK market successfully. They have worked together with us in the truest definition of partnership to develop both integrated communication and commercial strategies for the brand.”
Launch an intriguing new concept in the premium soft drinks market, and be sure to impress London’s ‘seen it all’ creative scene whilst you’re at it!
We know our audience have a natural hunger for new experiences. But when they’re on a night out, they want to have fun, not listen to brands selling to them, so we made sure that all communications had entertainment as its core function.
ZEO defies logic. ZEO is ‘Beyond Alcohol’. The calendar of ZEO event nights included unexpected performances featuring infamous drag queens and extreme hula hoopers, through to intriguing fruit-based sampling mechanics, everything was designed to interest people but without asking too much of them.